Course curriculum

  • 1

    I. Course Introduction/Overview

    • Course Overview:

  • 2

    Course Objectives:

    • Course Objectives:

  • 3

    The 5 Ps of Marketing

    • Module Overview:

    • Module 1 Part 1: Product

    • Module 1 Part 2: Price

    • Module 1 Part 3: Promotion

    • Module 1 Part 4: Place

    • Module 1 Part 5: People

    • Module 1 Assignment

  • 4

    Module 2: Know Your Market

    • Module Overview:

    • Module 2: Objectives

    • Module 2 Part 1: What Are Your Customers Like?

    • Module 2 Part 2: Categories

    • Module 2 Assignment

  • 5

    Module III: Determine What Makes Your Business Special

    • Module Overview:

    • Module 3 Objectives

    • Module 3 Part 1: What Is Your USP?

    • Module 3 Part 2: What Does Your USP Mean?

    • Module 3 Assignment

  • 6

    Module IV: Develop Your Brand

    • Module Overview:

    • Module Objectives:

    • Module 4 Part 1: What is a Brand?

    • Module 4 Part 2: Building Your Brand

    • Module 4 Assignment

  • 7

    Module V: Find your Community

    • Module Overview:

    • Module 5: Objectives

    • Module 5 Part 1: What Is Community?

    • Module 5 Part 2: Finding Your Community

    • Module 5 Part 3: Getting in Front of Customers as Part of Your Community

    • Module 5 Assignment

  • 8

    Module VI: Choose the Right Channels

    • Module Overview:

    • Module 6: Objectives

    • Module 6 Part 1: Marketing Channels

    • Module 6 Part 2: Selecting the Right Marketing Channels for Your Business

    • Module 6 Assignment

  • 9

    Module VII: Set Goals and a Budget

    • Module Overview:

    • Module 7: Objectives 

    • Module 7 Part 1: Smart Goals

    • Module 7 Part 2: Meeting Your Goals

    • Module 7 Part 3: Budgeting

    • Module 7 Assignment

  • 10

    Module VIII: Get Noticed

    • Module Overview:

    • Module 8: Objectives

    • Module 8 Part 1: Common Ways to Create Buzz

    • Module 8 Part 2: Strategies for Discovering Ways to Generate Word of Mouth

    • Module 8 Assignment

  • 11

    Module IX: The Importance of Excellent Customer Service

    • Module Overview:

    • Module 9: Objectives

    • Module 9 Part 1: The Customer Experience

    • Module 9 Part 2: Customer Service

    • Module 9 Assignment

  • 12

    Module X: Be Creative

    • Module Overview:

    • Module 10: Objectives

    • Module 10 Part 1: The Creative Process

    • Module 10 Part 2: Creative Marketing

    • Module 10 Assignment

  • 13

    XI. Putting It All Together: Build Your Marketing Plan

    • Putting It All Together